We covered:

• [ ] Content generates demand by articulating a problem and demonstrating solutions.

  • [ ] Visitors gain interest and exchange their email for freebie.
  • [ ] Help them validate if you're the right person for their needs or challenges to make the purchase.

• [ ] Visitors > Leads > Purchase

• [ ] Awareness > Research > Consideration > Purchase > Loyalty > Advocacy

What were levers 1, 2 and 3?

Did you forget? Go back to and have a look.

What else we did...

• [ ] Defined our customer personas, created learner empathy maps for them and found out where they hang out.
• [ ] Outlined the transformation and what kinds of value we'll add to their lives.
• [ ] Then we did some deeper market research and positioned ourselves next to others in our niche.
• [ ] Developed our core messaging to bring a bit of constancy to our content.
• [ ] Finally we setup a bridge to our audience by creating some social channels

But what about capturing value?

When you're ready check out the Edu-Creator Toolkit to get more specific about what tools you'll use to execute on all of the above.