One of the quickest ways to know what something is is to know what it's not. Create a list of things that you're avoiding in your brand voice. Articulate what the opposite of that means for you. Use the example on the right for guidance
<aside> <img src="https://img.icons8.com/ios/250/000000/chat.png" alt="https://img.icons8.com/ios/250/000000/chat.png" width="40px" /> Known for: Using paperclips to maximise or automate everyday tasks
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<aside> <img src="https://img.icons8.com/ios/250/000000/circled-up-right-2.png" alt="https://img.icons8.com/ios/250/000000/circled-up-right-2.png" width="40px" /> Delighter: Ridiculous and enjoyable sense of fashion and great network weaver
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<aside> <img src="https://img.icons8.com/ios/250/000000/user-male.png" alt="https://img.icons8.com/ios/250/000000/user-male.png" width="40px" /> Creator Personality: Innovative, Giver, Honest, Dependable
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<aside> <img src="https://img.icons8.com/ios/250/000000/brain.png" alt="https://img.icons8.com/ios/250/000000/brain.png" width="40px" /> Expert In: Productivity, Growth, Learning, Human Psychology
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<aside> <img src="https://img.icons8.com/ios/250/000000/chat.png" alt="https://img.icons8.com/ios/250/000000/chat.png" width="40px" /> Known for: Creative like-minded folk who care deeply about productivity, learning, and growth.
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<aside> <img src="https://img.icons8.com/ios/250/000000/circled-up-right-2.png" alt="https://img.icons8.com/ios/250/000000/circled-up-right-2.png" width="40px" /> Delighter: We're square pegs in round holes who laugh about our situation and create space for others to learn with us in an inclusive space.
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<aside> <img src="https://img.icons8.com/ios/250/000000/crowd.png" alt="https://img.icons8.com/ios/250/000000/crowd.png" width="40px" /> Community Personality: What are the common traits of your community members
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<aside> <img src="https://img.icons8.com/ios/250/000000/brain.png" alt="https://img.icons8.com/ios/250/000000/brain.png" width="40px" /> Expert In: Breaking out of the 9-5 and living a meaningful and productive life while having fun along the way.
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Write 3 transformational pillars. Use the example as a reference but go as deep as you feel is helpful. Having consistent content pillars help your audience to feel a sense of familiarity with your brand. Early on don't be too strict with it. Just create what excites and interests you. Keep refining these as you evolve.
Life Hacks & Automations for a happy life
Their life is inefficient, borderline messy and stressed → Life is automated, They're organised and effective and have more time to enjoy family time
Backwards
Forwards
